Standard Chartered Bank: Ideas that changed the world

Standard Chartered Bank wanted to reinforce the values of its new 'Here for good' brand proposition in the markets of Asia-Pacific, Africa and the Middle East.

Standard Chartered Bank: Ideas that changed the world

Luis JusiOMD Singapore

Standard Chartered Bank needed a media vehicle to showcase its 'Here for good', 'honest and open' brand proposition within the emerging markets of Asia, Africa and the Middle East. It found the ideal partner in the BBC.

Standard Chartered Bank had just launched its new branding campaign -'Here for good' a few months earlier, in April 2010. It was a position that the bank hoped would reinforce the company as honest and open and built on tradition and heritage. It portrayed itself as being committed to helping the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands