Online Advertising Expenditure Report Q2, 2011

Introduction

Welcome to IAB New Zealand's Insight report covering the calendar quarter, Q2, ended 30 June 2011 (Q2, 2011).

IAB Insight is an online advertising expenditure report produced by PwC on behalf of the Interactive Advertising Bureau New Zealand (IABNZ).

Notes on this report:

  1. Contributors are media companies that provided information and data to PwC, refer to Appendix 4 - Contributors.

  2. All growth percentages listed in this report are “normalised” to exclude the effect of new contributors to percentage measures of industry growth and also to remove the effect of any previous contributors that have not provided figures for the current quarter. For this reason, calculating percentages based on the dollar totals listed in this report may not result in the same growth percentage figures we have listed. This is due to totals including all reported revenues, while “normalised” percentages exclude contributions from new contributors made during the comparison period and/or previous contributions made by contributors not contributing in this quarter. This approach is to ensure we provide both a true picture of industry growth and an accurate measure of total industry spend.