Public policy, advertising and markets

John Luik

The role of advertising with respect to consumption in a number of markets, notably food, drink and tobacco, is at the centre of a fierce world-wide policy debate.

Public policy, advertising and markets

John Luik

THE CONTEXT

It is important first to place the issue of tobacco advertising bans in the appropriate public policy context. Far too often the question of tobacco advertising and tobacco advertising bans is raised and examined in the context of emotional rhetoric rather than careful and rigorous analysis. This analysis would argue, however, that there is nothing about this debate that allows its participants to dispense with the criteria of legitimate public policy which is employed in any other policy arena. The justification of these standards is beyond the scope of this paper....

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