How Tescos Homeplus is captivating consumers in South Korea

This event report discusses how Homeplus, the South Korean division of supermarket group Tesco, is seeking to better serve customers in the Asian nation.

How Tesco's Homeplus is captivating consumers in South Korea

Low Lai Chow

As one of the most advanced digital markets in the world, South Korea is a potential bellwether of what is coming next for retailers – and it seems they will need to supplement their bricks-and-mortar expertise with three other main forms of delivery: bricks and delivery, click and collect, and click and delivery.

That was the view Lee Seung-han, chairman of Tesco Homeplus, advanced at the World Retail Congress Asia Pacific 2014. As the chain he runs serves over six million customers a week in South Korea, and...

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