How Samsung used VR as a shopper research platform
Spending on virtual reality (VR) is rocketing – new consumer hardware is coming onto the market, new cameras are being developed to make content production easier, games publishers anticipate a whole new market opening up. Much of the focus has understandably been on entertainment. "Whatever your brand is aiming at, you can probably propose to your consumer some entertainment experience that will create some bonding between you and them," according to Emmanuel Malard, Consumer and Market Insight Manager, Samsung Electronics France. "It's huge and people are really eager...