The changing communications landscape: New models of marketing effectiveness

This chapter from the IPA's datamine report, New Models of Marketing Effectiveness, reviews the development of the communications landscape over the past decade from two points of view: how consumers have consumed media and how advertisers have made inter-media choices.

The changing communications landscape: New models of marketing effectiveness

Kate Cox, MPG Media ContactsJohn Crowther, PublicisTracy Hubbard, i to i researchDenise Turner, MPG Media Contacts

Contents

  1. Foreward, Executive Summary, Methodology and References
  2. The...