Global advertising spend & economic outlook, 2009-2011

Joseph Clift

A report on Warc's adspend and economic forecasts for the year ahead.

Global advertising spend & economic outlook, 2009-2011

Joseph Clift

Warc's forecasts suggest the global advertising sector will continue its recovery in 2011, with overall expenditure rising by 5.3% year-on-year. In 2010, adspend increased by an estimated 5.9% year-on-year.

But the global economic downturn caused such a sharp decline in adspend in 2009, that despite growing in both subsequent years, total global advertising expenditure is only forecast to reach $443bn in 2011 - still below its pre-recession peak.

FIG 1: Steady recovery forecast following economic downturn

Nevertheless, the positive growth trend suggests that more and more of the world's major advertisers...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands