Love Has No Labels

This case study describes how Love Has No Labels, a campaign in the US, creatively uncovered biases in people they didn't know they had, in order to promote diversity and acceptance.

Love Has No Labels

Campaign details

Agency: Ad Council / R/GABrand: Ad CouncilAdvertiser: Ad Council

The campaign addresses polarizing and politically charged issues – bias, discrimination, and prejudice – by celebrating the one thing everyone can relate to…

love.

Introduction

Bias, prejudice, and discrimination are perhaps the most polarizing problems facing America today. Yet 85% of Americans consider themselves to be unprejudiced.

Most adults will resist messages that suggest they are biased, but will be far less implicitly biased if they are exposed to individuals different from them. We needed an approachable creative solution that...

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