Global Industry Overview: Amusement Parks
Amusement parks operate a variety of entertainment attractions on one premises. Popular features include mechanical rides, electronic and conventional games, stage shows, refreshment stands, and picnic grounds. The industry includes such venues as theme parks, water parks, kiddie parks, and similar recreational facilities.
Visitors of all ages continue to enjoy the thrill of visiting amusements parks throughout the world. At times, however, substantial investments of time and money were required by the industry in order to keep the excitement going and roller coasters running during troubling economic times.
According to the International Association of Amusement Parks and Attractions (IAAPA), millions of dollars were being spent on new attractions scheduled to make their debut at U.S. sites during the summer of 2009. In excess of 300 million visitors were expected to pass through the gates of America's 400 amusement parks and attractions. Some of the excitement was linked to grand re-openings such as Freestyle Music Park in the Hard Rock Park space. In a 17,000 square foot kiddie area, visitors to "Kids in America" will find innovative new rides with distinctive song-linked themes. Italian ride manufacturer Zamperia was inspired by the music with the same titles as rides – namely "Get Off My Cloud" "Fly Like an Eagle," "Wheels in the Sky," and "Life is a Highway."