Tech trends for 2017: Insights from CES
Stephen WhitesideWarc
Brand custodians increasingly need to think like technologists and understand how a range of emerging digital tools and solutions are reshaping consumers' everyday lives, according to the Chief Economist/Senior Director of Research at the Consumer Technology Association (CTA).
Shawn DuBravac has a privileged view of the ways in which next-generation hardware and software are changing popular habits, whether that involves searching for information, watching content or buying products.
And, as he explained at CES 2017 in Las Vegas, several interconnected waves of consumer-focused technology will demand close attention from clients...