Plan Canada: Because I am a Girl - Inspiring Return on Investment


Section I — Basic information

Business Results Period (Consecutive Months): July 2009 – June 2012

Start of Advertising/Communication Effort: September 2009

Base Period as a Benchmark: Historical comparisons

Section II — Situation analysis

a) Overall Assessment

Investment in girls' education may well be the highest-return investment available in the developing world.

– Chief Economist at the World Bank

There is no tool for development more effective than the education of girls and the empowerment of women.

– Kofi Annan, former Secretary General of the United Nations

Extensive research in international development has proven that investing in girls is the single most effective way to address global poverty. An educated girl will share her new knowledge with her siblings and all those around her. A girl will apply her skills in a way that benefits her entire community. Girls will not only share knowledge and resources, but when given a chance to fully participate with social/economic freedom, will add to the stability of their community or region.