The longest day – Cultural differences in CSR

Tom De Ruyck Micheal Friedman and Annelies Verhaeghe
InSites Consulting, Belgium

Niels Schillewaert
Vlerick Leuven Gent Management School and InSites Consulting, Belgium.


Surprisingly, Corporate Social Responsibility (CSR) is all about the ConSumeR himself! That's the main conclusion from this global qualitative study. Furthermore, it is a truly glocal' phenomenon and it is definitely not a given for most companies.

Additionally, we believe a new era in the history of qualitative research is before us with rich, effective and efficient data collection methods such as online discussion groups and bulletin boards, besides the help from text analysis software and techniques in the analysis of (large amounts of) data. The second part of this paper addresses the implications of the data collection methods and analysis techniques used in the qualitative research process and the future of the research domain.