The ASP Technology Revolution

The impact on market research

Cam Davis
Manager, Market Research and Competitive Intelligence, ASP Hosted Applications Solutions, Nortel Networks, Canada.

INTRODUCTION

In the last few years, the new world economy has spawned a proliferation of new products and services primarily as a result of a rapidly developing internet. This exponential internet growth is responsible for the development of new products that have shorter shelf lives and reduced development times. In addition, there are now significant opportunities for extended market reach through this new sales channel. Companies that sold locally can now reach a worldwide market. What was once a regional economy is now a global economy. This new world economy has lowered traditional market barriers, but has created an urgent need for faster research results to feed back into shrinking production and marketing cycles.

RESEARCH METHODS NEED TO ADAPT