ANA sets new standards for marketing ecosystem

This event report explores how the marketing ecosystem is changing, based on the views of Bob Liodice, president/ceo of the Association of National Advertisers – a trade body that is itself representing an increasingly diverse range of marketers.

ANA sets new standards for marketing ecosystem

Geoffrey PrecourtWarc

A dozen years ago, as Bob Liodice was about to step up from his position as executive vice president of the Association of National Advertisers (ANA) to become its president/ceo, some 250 marketers assembled for the organization's annual meeting.

Just as the economy was reeling from the implosion of technology-driven commerce, so the ANA was looking for a new direction. The days of yearly offsites at the Greenbrier Resort in the distant mountains of West Virginia no longer made economic sense, and brand managers were in need of new ways...

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