Correlation, Causation, And Smoking
Initiation Among Youths
Marvin E. Goldberg
Penn State University
TRIANGULATION AND CAUSALITY
In critiquing my article 'American Media and the Smoking-related Behavior of Asian Adolescents' (Goldberg. 2003). both Taylor and Bonner (2003) and Reitter (2003) have ignored the logic associated with the research strategy of triangulation. Reitter suggests that my purpose in conducting a correlational study was to 'supplement and give additional precision' to a study using an experimental design that can lay claim to establishing 'causal connections.' Rather than addressing the issue at hand, Reitter devotes about half of his comment to a tried and true illustration of spurious correlation. While these examples are always interesting and sometimes amusing, he really misses the point - the presence of a cumulative body of knowledge that allows for triangulation (Webb, Campbell, Schwartz, and Sechrest, 1966).
What else does this article talk about?
- Regulation & control
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