Get TV reach for strategic audience targets

This article explores using new world, or programmatic principles to access the most granular data and latest technology to reach highly targeted TV audiences.

Get TV reach for strategic audience targets

Matthew BayerCadreon

With the emergence of scalable audience data from various data sources, the adoption of programmatic principles will add value to traditional TV, delivering reach against strategic audience targets and clients' best customers, more efficiently and effectively than ever before.

Programmatic advertising

This article is part of a collection of articles on programmatic advertising. Read more.

In order to understand the adoption of new world principles on the old world of traditional advertising, it's important to understand the evolution of television buying and application of data. New world principles...

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