Gü Daily Decadence programme
Publicis Chemistry
The team
Laura Bowyer, Mark Anderson, Ingrid Purcell, Seb Hill, Ray Phelps, Sally Winter, Lisa Gulley, Deborah Collison, Courtney Maywald.
Other contributor:
Promoveritas – Prize Fulfilment.
How did the campaign make a difference?
This work showed that any day (special or not) can be made better with a Gü pud, taking Gü off its special occasion pedestal without making it less special. Tracking ongoing ROI with a shopper panel has initially demonstrated that Facebook fans not only buy more Gü (69% versus 12%) but increase their category spend by 13%.