Natura Siberica: Creating an iconic brand

This case study demonstrates how Natura Siberica, a cosmetics brand for the Russian health and beauty market, successfully challenged western brand domination in the country.

Natura Siberica: Creating an iconic brand

Pure

Executive summary

In 2006 Pure was commissioned by Pervoe Reshenie to create an identity for Natura Siberica, a new brand for the Russian health & beauty market With an initial investment in design of £3,500, Natura Siberica launched in Russia in 2007. Moving forward to today there are 37 Natura Siberica product ranges all designed by Pure, sold in Asia, Europe and the USA

The relationship between Pervoe Reshenie and Pure, a small UK design agency with 7 employees, is still strong after 8 years. Pure has supported the growth of NS's business...

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