LeapFrog: Learn Something New Every Day!

Brand Name: LeapFrog
Product Type or Description: Educational Learning
Category for this Entry: Children's Products
Campaign Title: Learn Something New Every Day!
Agency: Ackerman McQueen, Inc.
Client: LeapFrog Enterprises, Inc.

Marketing Challenge

A Garage Start-Up With Zero Track Record

Six years ago, Mike Wood, a corporate lawyer at a San Francisco law firm, was searching for a product to help his son learn to read.  Mike's son, Mat, was struggling with the relatively complex concept of phonics the idea that every letter makes its own unique sound.