10 trends in holiday shopping

This article describes ten trends in Christmas shopping, and argues that the holiday period offers marketers an opportunity to demonstrate the value of consumers sharing their data by providing functional benefits.

10 trends in holiday shopping

India WooldridgeMcCann Truth Central

Christmas remains one of the most crucial retail periods of the year and whether consumers love it or loathe it, if brands use data effectively, they can help shoppers – and boost...

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