BRITE '13 mixes academic theory with best practice
Geoffrey PrecourtWarc
The annual BRITE conference is an assembly sponsored by the Columbia Business School's (CBS) Center on Global Brand Leadership, and features a mix of brands (as you might expect), innovation, and technology.
BRITE '13 promises to be heavier on the innovation and technology ends, although presentations from the likes of PepsiCo, Intel and Meredith Corp. will drill down on brand strategy and best practice.
The conference also gives marketers a chance for exposure to thought leadership, with a number of speakers drawn from the Brand Leadership center, as well...