United States Navy: Nuclear Propulsion Integrated Recruitment

Campbell-Ewald

ENTRY INFORMATION

Category: Business and Consumer Services
Country where program ran: USA
Date program started/ended: February - December 2009

Product Description: The advertising presents an opportunity to become a Navy nuclear officer - designing, operating and maintaining the world's most capable and formidable nuclear powered submarines and aircraft carriers. The offer includes the Nuclear Propulsion Officer Candidate Program (NUPOC), providing students with up to $168,300 of financial support while they finish school.

Advertiser/Client Name: United States Navy
Media Channels: Email
TV/Radio
Web Advertising
Web Development

STRATEGY

Marketplace Challenge:

The U.S. Navy increased their recruiting goal by 30% for one of the most important, and most competitive Officer designators to fill – Nuclear Propulsion.