The changing role of programmatic in Europe: A publisher perspective

This article examines the state of the programmatic trading market amongst publishers across Europe and looks at how to develop a sell-side strategy.

The changing role of programmatic in Europe: a publisher perspective

Thomas Schreiber and Alison FennahGoogle and IAB Europe

As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side market today.

In the first six months of 2015, programmatic advertising has been at the centre of discussions across the advertising industry. From Advertising Week in London and Interact in Berlin to the Festival of Creativity in Cannes, it has never been far from the headlines. Indeed, at IAB Europe the small Programmatic Trading Task Force formed in...

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