Adstats: Confectionery adspend

Total confectionery adspend amounted to US$2.8bn globally in the first nine months of 2013, according to data from Nielsen Global Adview. This represents year-on-year growth of 14.9%, well ahead of all category global ad growth of just 3.2%. Regionally, Asia-Pacific accounted for the largest proportion of confectionery adspend on 33%, while Latin America has recorded the fastest year-on-year growth (43.8%). TV is the preferred channel and takes an 88.6% share of the market, followed by magazines (5.1%) and out of home (2.2%). Turning specifically to the US market, the Hershey Co. dominates the sector with total spend of US$345.3m, while Mars' M&Ms are the biggest-spending single brand on US$95.3m.

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