Neuromarketing: Touch points

The power of touch in a tactile communication can convey a positive emotion about a brand. Of the five senses, touch is the first sensory system to develop and the last to leave us after taste and smell, sight and hearing have failed.

Neuromarketing: Touch points

Charles Young Ameritest

The power of touch in a tactile communication can convey positive emotions about a brand – as advertisers of products from food to mobile phones have discovered

One of the most effective televisi

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