Andrew Green, Billets Worldwide, describes the gathering problems facing TV companies and TV advertisers in the USA (and quite possibly elsewhere).
The model is broken, but we're limping on
Andrew
Green
Billets Worldwide
Every
investment analyst on Wall Street these days is writing about the breaking down
of the old broadcast 'model' in the
United States
. It is not exactly a new topic, but it is much less pie-in-the-sky than it once
seemed.
One
reason for this is that many of the forces challenging the old order have begun
to accelerate in the
United States
(and, indeed, in the
UK). There are more digital households, more people trying...