The model is broken, but we're limping on

Andrew Green
Billets Worldwide

Every investment analyst on Wall Street these days is writing about the breaking down of the old broadcast 'model' in the United States . It is not exactly a new topic, but it is much less pie-in-the-sky than it once seemed.

One reason for this is that many of the forces challenging the old order have begun to accelerate in the United States (and, indeed, in the UK ). There are more digital households, more people trying out digital technologies like digital video recording, and fewer and fewer reasons for advertisers to continue doing things the way they always have done.