The new Manifesto for Marketing: Marketing Society members respond

Following the launch of the Marketing Society's Manifesto for Marketing, two marketers respond in this article.

The new Manifesto for Marketing: Marketing Society members respond

David WhitingDavid Whiting AssociatesCharlie DawsonThe Foundation

David Whiting wonders whether marketing has been terminally hijacked.

The launch of the Marketing Society's Manifesto for Marketing has not come a moment too soon. It restates strongly the strategic view of the discipline that has always underpinned (at least since the mid-20th century) its rise and wide acceptance. The updated definition of marketing – to create sustainable growth by understanding, anticipating and satisfying customer need – also acknowledges, importantly, the added dimension of the term 'sustainable': recognising a responsibility towards society...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands