How Choice Hotels turned data into dollars

This event report explains how Choice Hotels, the global hotel company, has used digital ad data to improve its digital ROI and increase revenue.

How Choice Hotels turned data into dollars

Stephen WhitesideWarc

Identifying the right hotel for a vacation or business trip has become incredibly complex, as potential guests try to balance the information provided by search engines, user reviews and price-comparison sites with the benefits highlighted by TV spots, online ads and official brand websites.

For companies like Choice Hotels – the parent of ten separate brands, including Comfort Inn, Econo Lodge and Rodeway Inn – that multifaceted blend of media and messages poses a challenge when it comes to establishing precisely which ads shaped the choices made by consumers. And...

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