How Alibaba uses big data to understand China’s shoppers

Part One of this Warc Exclusive series into Alibaba’s big data strategy covers how the world’s biggest e-commerce company builds powerful consumer models with first and third party data from Chinese consumers.

How Alibaba uses big data to understand China's shoppers

Anna Hamill Warc

Read Part Two of the series on how Alibaba uses first and third party data to develop campaigns for China's offline retail sector.

China's online shoppers are anticipated to spend more than US$1 trillion online in the next 12 months. By 2019 sales are projected to total nearly $2 trillion, more than 3.6 times as much as the U.S.