Conquering the Mountain

Creating a Collaborative Client Relation by Pushing the Boundaries of Traditional Qualitative Research

Trenton Haack
Burke Inc., United States
Sara Heathscott
Olympus America, Inc., United States

INTRODUCTION

At some point in our career as researchers we're lucky enough to find ourselves in that relationship or project that stretches our boundaries and pushes our talents, allowing us to reach unusual levels of achievement. And if we're really lucky, we get to experience this together as a team with a client and/or research firm we not only respect but actually enjoy working with each other. Highlighting one such relationship, this paper details the productive and mutually beneficial research relationship between Olympus America and Burke, Inc. Written in collaboration with both the researcher and client organization, this presentation will highlight the key success factors and benefits from numerous qualitative projects that laid the groundwork for this recent research program.