THPF: The Smoking Kid - A personal message to the smokers

This case study describes how a campaign by the Thai Health Promotion Foundation (THPF), the state agency, used 'inside-out reflection' to encourage people to quit smoking.

THPF: The Smoking Kid – A personal message to the smokers

Ogilvy & Mather Bangkok

Summary

Smoking has been a public scourge for generations in Thailand.

For the past 20 years, the Thai Health Promotion Foundation has operated and aggressively promoted...

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