World Vision U.S.: Back-to-School Flight Discovery Kit

World Vision, the relief and development charity, needed to maintain American donors' connection with sponsored children at a time when many were distracted by other challenges.

World Vision U.S.: Back-to-School Flight Discovery Kit

Russ Reid Company

Entry Information

Category: Not-For-ProfitCountry where program ran: United StatesDate program started/ended: 7/1/2010-10/1/2010

Product Description: Sponsoring a child in need every month is World Vision's flagship product – providing food, safe water, education, and more to transform young lives around the globe – and ensuring fulfillment of this pledge means building the essential one-to-one sponsor and child relationship, accomplished here through a personalized Back-to-School card to share.

Advertiser/Client Name: World Vision U.S.Media ChannelsDirect MailWebsite:www.worldvision.org/FlightDiscovery

Strategy

Marketplace challenge:

The challenge...

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