Cultivate creativity in the workplace

A recent international survey discovered that three-quarters or respondents felt under growing pressure to be productive rather than creative at work, despite being expected to demonstrate innovative thinking.

Cultivate creativity in the workplace

Simon BoltonThe Brand UnionChristian SchroederLambie-Nairn

Staff should be discouraged from being tied to their desks and should take time out for creativity, which may require a reassessment of employee performance measures.

Creativity is one of the great intangibles of business. It's celebrated when the spark can be harnessed and subsequently translated into monetary gain, and increasingly highly prized as a quality that can differentiate a business from its competitors in difficult economic times. It is, however, elusive, and often takes a back seat to more commercial priorities.

In a recent international survey...

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