McDonald's 1955 Burger

McDonalds successfully introduced its premium 1955 burger to European customers with this campaign. The burgers were first launched in Germany, before being rolled out in other territories including Italy.

McDonald's 1955 Burger

Agency: BoxerClient: McDonald'sCategory: Packaging, Branded - Food

Executive summary

'The 1955 burger is the most successful premium burger that McDonald's has ever launched in Germany and this really has been driven by the brand storytelling and packaging graphic identity' - Vincent Mesnage, McDonald's EuropeWe rose to a really fun challenge - how to romance the ideals of 1950's America and tell the McDonald's brand story, from their origins in a simpler time, on the box for a big juicy premium classic burger. And the new design has caught on like wildfire!...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands