"Ve know your sekret, Mr Bond": James Bond - the spy, the cult and the brand

This article charts the history of the James Bond series, originally created by author Ian Fleming, which has since become one of the biggest film franchises in the world.

"Ve know your sekret, Mr Bond": James Bond – the spy, the cult and the brand

Anvar AlikhanJWT Mindset

50 years ago, Dr No hit cinema screens around the world, featuring the unknown young Sean Connery, and the James Bond phenomenon began, quite literally, with a bang.

Since then the James Bond films have grossed $ 5 billion — the second biggest grossing film series of all time, after Harry Potter – and, as someone calculated, 25% of the world's population has watched at last one James Bond movie. As a result, James Bond is no longer...

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