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Global thinking needs to anticipate local reaction
The changes and advances in account planning in recent years have largely failed to touch global planning, which tends to remain bogged down in concerns about structure and the global versus local debate.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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