Fanta: Creating more play in MENA

Tahaab Rais

Campaign details

Brand owner: The Coca-Cola Company
Lead agency: FP7/DXB (Part of McCann Worldgroup)
Contributing agency: UM MENA and Power League Gaming
Budget: 500k - 1 million
Country: Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates
Industry: Non-alcoholic, soft drinks
Media: Content marketing, Direct marketing, Earned media, buzz, Events and experiential, Games and competitions, Internet - display, Internet - microsites, Internet - search, Online video, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Print - general, unspecified, Product placement, Product sampling, Public relations, Radio, Sales promotion, Social media, Sponsorship - event, property, Sponsorship - media, Television, Word of mouth, advocacy

Executive summary