The Many Faces of Marketing

Al Seaman, Jim Doyle, Fletch Waller, Florence Skelly

THE COMPLEXITY OF THE MARKETING TASK

Mr. Alfred Seaman
The Advertising
Educational Foundation

Alfred J. Seaman

Chairman

The Advertising Educational Foundation

New York, New York

Al Seaman is Chairman of the Board of the Advertising Educational Foundation.

Seaman recently retired as Chairman of the Board and chief executive officer of SSC&B Inc., and as a Director and Member of the Executive Committee of The Interpublic Group of Companies.

Seaman joined SSC&B Inc. in 1959 following a career at Compton Advertising where he was creative director and, later, Executive Vice President. Seaman became President and CEO of SSC&B in 1960 – a position he held until 1979 when he assumed the position of Chairman and CEO.