GRAACC: Donate your website

Ogilvy Brasil

SUMMARY

People are used to donating clothes, toys and money. This time, we asked them to donate their websites. Through email marketing and PR we asked companies and people to join the “Donate Your Website” campaign and redirect their websites and blogs to GRAACC’s website during one day. It was simple and effortless.

GRAACC is a non-profit institution with the mission to guarantee kids with cancer every opportunity of a cure with quality of life. Their work depends on donations raised on a monthly basis to guarantee the average of 30.000 kids assisted every year 1.

On April, due to the Official Day For Fighting Against Cancer in Brazil, all institutions that embrace cancer as a cause are struggling for people’s attention. GRAACC needed to standout to guarantee the minimum average of donations on this particular month.