Total retail: Design the shopper experience

Aaron Shields
Fitch

Admap: Total Retail

This article is from the July/August 2014 issue of Admap, which focuses on 'total retail' marketing strategies.

What's needed for both bricks and clicks retailers is a common vision for shaping a unique customer experience with digital interactions that stitch all the touchpoints into a seamless whole. This means using each physical, human and digital element to its best advantage to form a brand's unique experience signature.