Kingsford Charcoal: United we grill

This case study describes how Kingsford Charcoal reinforced the notion of togetherness to key consumer groups in order to instill the association between the brand and the social benefits of gathering with friends and family.

Kingsford Charcoal: United we grill

Summary

Grilling has been a unifying cultural force since the dawn of time; bringing family and friends together over good food. However, traditional face-to-face gatherings have been threatened by the cultural shift...

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