TV budget optimisation: Maximise multi-screen audience response

Dan Hagen

Topline stats show that investment into video-on-demand lags VoD viewership by 3:1. This article looks more closely at individual audiences' consumption and engagement with VoD relative to other channels.

TV budget optimisation: Maximise multi-screen audience response

Dan HagenCarat

Investment in VoD is way below its share of audiovisual viewing. Carat's Dan Hagen explains why and outlines methodology for combining online video with TV to enhance a TV plan....

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