Skills Development Scotland: The Big Plus
Story UK
THE TEAM
Dave Mullen, Rebecca McFarland, Sheryl Newsome, Christopher Keatinge, Sophie Good, Lesley Dick, Paul Murphy, Gail Gibson, Taylor Stewart, Graham Robb.
Other contributor:
Red Facilities - Recording studio.
WHAT IS WONDERFUL ABOUT THIS WORK?
As our audience has difficulty reading, we used radio to make poignant testimonial ads read by genuine learners. 36% of Scottish people had seen/heard the advertising, and of phone calls coded as being in direct response to advertising, 50% were attributed to the radio.
WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?
The Big Plus,...