Advertising in Malaysia - A cultural perspective
Shengliang Deng, Smita Jivan and Mary-Louise Hassan
This article outlines, through a cultural perspective, one possible approach for advertising in Malaysia. The basis for this approach is derived from an analysis of the standardized and localized schools of advertising. Within the study, a Canadian example is used to shed light on the implications for businesses around the world for advertising in Malaysia. In addition, a comparison is drawn between Saudi Arabian and Malaysian cultures to determine if an advertising strategy used in other Islamic countries should be adopted in...