IBM: Parallel paths

Ogilvy Beijing

Entry Information

Country where program ran: China
Program start date: 03/15/12
Program end date: 06/15/12
Advertiser/Client Name: IBM
Product/Service Description: Internet has gone social and so have people online. This is true for not just life outside of work but also business. With the rise of gazillion social tools like Facebook, Google Mail, and Google Circles among others, Lotus Notes, along – with the entire portfolio of IBM's social application tools has been losing its luster. In order to resurrect Lotus Notes, and to provide a broader platform to socialize IBM's social business credentials, IBM started an initiative called 'Social Business' and used a social insight to generate interest in its new social narrative.
Category: Information Technologies (IT)

Strategy