Chrysler Sebring
PROXIMITY BBDO
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: FranceDate program started/ended: October - November 2007
Product Description: Chrysler, a niche automotive brand in France, wants to launch its new Sebring sedan on segment 'D' the most competitive one.
Advertiser/Client Name: CHRYSLERMedia Channels: DirectMailWeb AdvertisingWeb DevelopmentOtherWebsite: www.chrysler.fr/actualites/sebring-autrement.html
STRATEGY
Marketplace Challenge:
How to launch a new product from a niche brand, on the most competitive segment, with extremely low budget and no product or brand awareness. Our key objective was to generate sales.
Target audience:...