Chrysler Sebring

To attract prospective buyers for its latest Sebring sedan, Chrysler created a campaign that cleverly drove prospects to its website.

Chrysler Sebring

PROXIMITY BBDO

ENTRY INFORMATION

Category: AutomotiveCountry where program ran: FranceDate program started/ended: October - November 2007

Product Description: Chrysler, a niche automotive brand in France, wants to launch its new Sebring sedan on segment 'D' the most competitive one.

Advertiser/Client Name: CHRYSLERMedia Channels: DirectMailWeb AdvertisingWeb DevelopmentOtherWebsite: www.chrysler.fr/actualites/sebring-autrement.html

STRATEGY

Marketplace Challenge:

How to launch a new product from a niche brand, on the most competitive segment, with extremely low budget and no product or brand awareness. Our key objective was to generate sales.

Target audience:...

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