Balance Accountants Rebrand

The Engine Room Design Co. Ltd

Client: Balance Accountants, Holmfirth, Huddersfield
Category: Corporate/Brand Identity (Design and Implementation costs under £100,000)

Executive summary

"Our bottom line profit improved fivefold in the first year following the rebrand, and it's increased by a further 25% this year. We thrived in the deepest recession known and more importantly, we took our clients with us."

Talk to most people in the accountancy sector about brand and you might be lucky to engage with them on which type of golf clubs they are currently swinging. It's much more likely that the golf course will bring business not brand. In 2010, in the middle of the deepest recession for years, The Engine Room worked with a small provincial accountancy practice called Rogers and Co that deep down, really believed they were different. After engaging with the Design Council's 'Designing Demand' programme The Engine Room were selected to work on a brand development project. We spent 5 months getting to know the business and everyone in it. At the end of the process they were (literally) transformed. The visual results were great, the impact instant, but the monetary return for the business has been phenomenal (their words), and continues to gain momentum.