Geographic Price Discrimination As A Retail Strategy
Role of the geodemographic market profile
A price discrimination policy consists of setting different prices for the same product according to the customers, amounts purchased, shopping situations, etc. Its strategic rationality is based on adapting the principle of segmentation to the price dimension: the definition of prices akin to the circumstances of each market in order to optimise a firm's performance.
What else does this article talk about?
- POP & in-store
- Pricing strategy
- Geodemographic & regional segmentation
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