People Can!


Client: People Can
Category: Design

Executive summary

People Can is a charity and social enterprise. They work across England and Wales supporting those with greater needs and fewer opportunities in life, such as homeless people, ex-offenders and those suffering domestic abuse.

Previously known as Novas Scarman, they needed a new identity in order to achieve three objectives:

  • Unite and engage staff and service users
  • Raise the charity's profile to attract more funding opportunities
  • Provide a better quality of life and more life chances for service users

The identity we created was a fantastic success, and helped them achieve their three objectives - all in the face of the recession's brutal funding cuts.

Uniting staff and service users

Staff went from being 'splintered and hiding in silos', to feeling part of one strong organisation with a clear vision, and are working with service users on new Can Do initiatives, such as catering clubs and stage productions.