People Can!

Novas Scarman, a UK charity providing opportunities in life for at-risk people, rebranded as People Can to help engage both staff and service users, and raise awareness of the charity in the wider world.

People Can!

Elmwood

Client: People CanCategory: Design

Executive summary

People Can is a charity and social enterprise. They work across England and Wales supporting those with greater needs and fewer opportunities in life, such as homeless people, ex-offenders and those suffering domestic abuse.

Previously known as Novas Scarman, they needed a new identity in order to achieve three objectives:

  • Unite and engage staff and service users
  • Raise the charity's profile to attract more funding opportunities
  • Provide a better quality of life and more life chances for service users

The identity we...

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