The Feldwick Factor: Long-term effectiveness of discounted beer promotions

Responding to a question from a marketing executive from Grolsch, Paul Feldwick considers whether the long-term discounting of beer is an effective marketing strategy.

The Feldwick Factor: Long-term effectiveness of discounted beer promotions

Paul Feldwick

Is there any (semi) scientific evidence around the long-term effectiveness of discounted beer promotions?

Tom Wilms, manager, strategy, media and insights marketing,...

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